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 4/18/01 ""

Choosing a Webmaster

by Maureen Collins-Williams,
University of Northern Iowa SBDC, Waterloo, IA

These days, it seems like everyone and anyone is claiming to be a "Webmaster" able to take your e-commerce dreams to reality with a fantastic Web site. While there are many qualified individuals out there who have mastered the mysteries of HTML, there are not many that are qualified to help you develop a solid and functional business Web site.

So how do you wade through all the hype to find a Web site development partner that will not only help you build your business site, but will also help you continue to develop it down the road?

Finding someone who knows HTML isn't a problem. Any 10-year-old with a computer could probably teach you a thing or two about building a Web site. However, you'll need to find someone who also has the ability to build a site especially for your business that complements your business goals and values. That's the hard part.

cheap hotel in ArnheimTalk to your peers and colleagues. Those who have already gone through the process of developing a Web site might have some suggestions for Web developers in your area. Also check with your local Chamber of Commerce and other local business organizations.

Once you know who's out there, you can start the process of evaluating and choosing a Web developer. There are really three things you should consider when evaluating a potential Web partner, knowledge, responsiveness, and experience.

  • Knowledge:
    albergo con colazione SopotAs I mentioned above, almost anyone can learn HTML or purchase a web development software package and churn out Web sites. But not just anybody can utilize their knowledge of the technical aspects of a Web site to develop a functional Web site specifically for your business that takes into consideration your business goals.

  • Responsiveness:
    How well your Web development partner responds to your questions and problems may well determine how your company is presented to the world. After all, your Web site will be selling your products and/or services all over the world, and if your Webmaster won't return your phone calls or answer your questions, the quality of your site will also most likely suffer.

  • Experience:
    Since Internet technology is developing rapidly every day, and since the number of Web development firms in Iowa has literally exploded in the last few years, there may not be many Web developers in your area that have been around for years and years. But experience doesn't always mean longevity. That is, although a Web development firm may have only been around for a year, they may specialize in businesses like yours. On the other hand, a firm that has been around for 5 or more years may have no experience whatsoever with your type of business. Which business would you rather work with?

So how do you determine knowledge, responsiveness, and experience? The best way is to examine your potential Web developer's Web site. (If he or she doesn't have a Web site, that might be an excellent clue to move on!). Here are some questions you should ask yourself when evaluating a potential Web developer's site:

    1. How long does the site take to load?
    2. Is the site easy to navigate?
    3. How easy is it to contact a real person with questions?
    4. Is there an online portfolio or list of clients?
    5. Does the site encourage you to do something—either call for information or buy their product or service?
    6. Overall, how do you like the look and feel of the site?

These questions will get you started. For more information on choosing a Web development partner, contact a consultant at a Small Business DevelopmentCenter.

> See also: E-Commerce




Maureen Collins-Williams is Director of the University of Northern Iowa SBDC in Waterloo, IA. Visit the Iowa Business Network at www.iabusnet.org.

For further assistance, contact a consultant at a Small Business DevelopmentCenter.

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