Small Business Learning Business Library: Reference - Marketing, Advertising and Sales

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4/13/01

Business Library: Reference Materials: Marketing, Advertising & Sales

General Marketing Information
All Visitors Are Not Created Equal (PDF) - new
Audit Checklist for Growing Businesses (PDF)
Competing with the Mass Merchandisers
Marketing
Marketing for Small Business: An Overview (PDF)
Marketing Resource Workbook
Marketing Strategies For Growing Businesses (PDF)
Market Your Product
Professional Marketing: It's not Just for the Big Guys - new
The Power of Small Business Networking - new
Relationship Marketing: Add the Personal Touch - new

Advertising
Advertising (PDF)
Audit Checklist For Growing Businesses (PDF)
Beyond Junk Mail
Direct Mail, Step One: Creating the List - new
Direct Mail, Step Two: Maximizing Response - new
Marketing Strategies For Growing Businesses (PDF)

Customer Service
Competing with the Mass Merchandisers
Customers Are For Keeps - new
Keep Them Coming Back for More - Customer Loyalty
Marketing - It's All About Customer Service, Baby
Relationship Marketing: Add the Personal Touch - new
Taking Care of Customers
Web Marketing: Getting Them & Keeping Them - new

Market Research
Know Your Customers - new
Marketing Strategies For Growing Businesses (PDF)
Researching Your Market (PDF)

Marketing Plans
How to Write a Marketing Plan (5-part series) - new
Marketing
Marketing Resource Workbook Marketing Strategies for Farmers and Ranchers - new
Professional Marketing: It's not Just for the Big Guys - new

Pricing, Sales & Selling
Calculating Overhead Percentages
Competing with the Mass Merchandisers
Creative Selling: The Competitive Edge (PDF)
Online Auctions are an Excellent Way to Test Products - new
Pricing Your Products And Services Profitably (PDF)
Selling By Mail Order (PDF)
Tax on Internet Sales
Why Would I Buy From You? - new

Product Planning & Development
Ideas, Inventions and Innovations (PDF)
Online Auctions are an Excellent Way to Test Products - new
Patents, Trademarks & Copyrights
Pricing Your Products and Services

Related Reading:
• Loyalty.com: Customer Relation Management
• Positioning: The Battle for Your Mind
• The Ultimate Marketing Plan: Find Your Most Promotable Competitive Edge

starExtensive information on these topics and more can be found in our Learning Center.

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