All Visitors Are Not Created Equal (PDF) - new
Knowing online consumer segments and how to attract them are key (from McKinsey Marketing Practice)

Audit Checklist for Growing Businesses (PDF)
Designed with the small business in mind, this audit checklist helps the entrepreneur conduct a comprehensive search for existing and potential problems and opportunities.

Competing with the Mass Merchandisers
With the recent expansion of mass merchandisers into almost every locale, how can the small business survive? This study's results can help you understand how to compete - from merchandise and marketing to service and customer relations.

Marketing
This will guide you through the process of developing a marketing plan by breaking it down into its many components such as research, pricing, advertising and others.

Marketing for Small Business: An Overview (PDF)
Provides an overview of marketing concepts and contains an extensive bibliography of sources covering the subject of marketing.

Marketing Resource Workbook
This workbook provides an outline of the information needed in preparing a marketing plan for new or current products and services, as well as where various sources of information can be found.

Marketing Strategies For Growing Businesses (PDF)
Unravel the mystery of marketing -- putting the customer first -- and discover practical marketing approaches to budgeting, layout and design, copy-writing, media analysis and more.

Market Your Product
Part of the home-based business series, but solid marketing steps on defiining your market, reviewing competition, finding your niche and promotion for any business

Professional Marketing: It's not Just for the Big Guys - new
Small businesses need a professional approach to marketing: consistent, targeted, and well planned. Learn how strong your business marketing foundation is by reviewing the basic marketing moves discussed in this article.

The Power of Small Business Networking - new
Why networking is still important to business and how to do it successfully

Relationship Marketing: Add the Personal Touch - new
Target marketing, using your current customer base, adds a personal approach. Large successful corporations employ this strategy and you can too -- using information you already have available. Here are the steps to take advantage of personalized marketing.