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Business Library: Reference Materials: Marketing, Advertising & Sales: Pricing, Sales & Selling

Calculating Overhead Percentages
Competitive pricing is always an important concern. This article outlines how to calcuate overhead percentages and how to use them to determine product pricing.

Competing with the Mass Merchandisers
With the recent expansion of mass merchandisers into almost every locale, how can the small business survive? This study's results can help you understand how to compete - from merchandise and marketing to service and customer relations.

Creative Selling: The Competitive Edge (PDF)
Explains how to use creative selling techniques to increase profits.

Online Auctions are an Excellent Way to Test Products - new
A great method for test marketing products and establishing pricing is online auctions.

Pricing Your Products And Services Profitably (PDF)
Discusses how to price your products profitably, plus various pricing techniques and when to use them.

Selling By Mail Order (PDF)
Provides basic information on how to run a successful mail order business. Includes information on product selection, pricing testing and writing effective advertisements.

Tax on Internet Sales
Nolo.com's info on internet sales tax: who pays it, who doesn't and why it makes a difference to state governments and brick-and-mortar retailers

    starExtensive information on these topics and more can be found in our Learning Center.

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